Safeguarding Training for High-Performance PR Teams
Protect people. Strengthen reputation. Set your agency apart.
Why Safeguarding Matters in PR
In PR, reputation is everything. One incident can undo months of hard work.
Safeguarding isn’t just for schools and hospitals. Every agency interacts with real people — through events, influencer partnerships, client campaigns, or even in your own workplace. Overlooking safeguarding doesn’t just put people at risk — it puts your agency’s credibility, client trust, and future contracts on the line.
🔎 Imagine This…
Safeguarding might not be top of your agenda. But here are real-world risks your team could face:
Imagine you’re running a live brand event.
A guest becomes intoxicated and behaves inappropriately towards one of your junior staff. Do your team know how to step in? What if the incident ends up online before the client’s coverage does?
Imagine you’re managing a campaign with a young influencer.
They’re just 16, and while engagement is sky-high, the comments on their posts turn dark and explicit. Who in your team knows how to protect them — and your client — from exploitation?
Imagine you’re overseeing a photoshoot with children.
The shoot is going well until a parent raises concerns about consent forms and supervision. Without safeguarding protocols in place, your agency risks legal consequences and reputational fallout.
Imagine you’re in the middle of crisis comms for a client.
An influencer partner is suddenly accused of abusive behaviour. Do your staff know how to handle safeguarding allegations ethically, while balancing client reputation?
These aren’t extreme outliers. They’re the kinds of challenges PR firms already face — and the agencies with safeguarding awareness handle them with clarity, confidence, and credibility.
The Masterclass
Safeguarding for High-Performance PR Teams is a private, 3 hour masterclass designed specifically for ambitious agencies.
Your team will learn how to:
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Understand the essentials of UK safeguarding law and policy.
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Recognise how safeguarding responsibilities apply in PR and communications.
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Take practical steps to embed safeguarding into your culture.
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Respond confidently if a safeguarding issue arises — with clear escalation pathways.
You’ll also receive:
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A concise Safeguarding Playbook (PDF).
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A tailored Escalation Flowchart for PR teams.
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Certificates of attendance for your staff.
The Opportunity
This isn’t a regulatory tick-box. It’s about responsibility and foresight.
Agencies that invest in safeguarding:
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Build trust with clients who expect integrity as well as creativity.
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Protect their staff and strengthen internal culture.
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Stand apart as leaders who prioritise people alongside profit.
Responsibility is the new reputation. The agencies who understand this are the ones winning — and keeping — the best clients.
Investment
£2,250 + VAT for a private 3 hour masterclass (delivered in-person in Manchester/London or virtually).
Optional add-on: Safeguarding Policy Review & Tailored Action Plan — £850
Take Action
👉 If even one of the scenarios above made you pause, your agency needs safeguarding training.
Secure your Safeguarding Masterclass today and set your team apart.
About Me
I’m Vicki Shevlin — a social worker, trainer, and safeguarding specialist. For over a decade I’ve worked on the frontline, training professionals, writing policy, and helping organisations keep people safe.
But I’m not the traditional “tick-box” trainer. My approach to safeguarding is clear, practical, and rooted in the real challenges businesses face today — from influencer partnerships and brand activations to the wellbeing of your own staff.
As a contemporary voice in safeguarding: I take complex legislation and policy, strip away the jargon, and translate it into strategies your team can actually use. I’ve seen first-hand how safeguarding failures damage reputations, and I know how to help organisations get ahead of the risk.
I believe safeguarding isn’t just compliance — it’s culture. When businesses embed it properly, it protects people and builds trust, credibility, and long-term success.
That’s why I created my Safeguarding Masterclass for PR and communications teams: to give ambitious agencies the confidence, knowledge, and foresight to lead with both creativity and responsibility.